Global online marketplace for freelance services Fiverr is doubling down on its marketing spend in Australia with the rollout of its first national television and broadcast video on demand (BVOD) campaign.
This launch is an extension of Fiverr’s global It Starts Here brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.
The upcoming ads leverage unique stories to highlight how small businesses can make the shift to online with the help of skilled freelancers.
They also hope to provide a sense of optimism during these difficult times. These ads were voiced by Australian Fiverr freelancer, ‘voiceoveroliver’.
Launching from November 1, the ads will appear on national BVOD platforms including 7plus, 9Now, 10Play, SBS On Demand and Foxtel Go.
This will be supported by an increased spend on digital marketing, including Google360 sharing Fiverr spots on websites, apps and mobile sites, and including pay-per-click (PPC), Facebook, and YouTube ads.
The campaign comes following Fiverr's announcement that Bohemia, part of the M&C Saatchi Group, was appointed to handle the online freelance marketplace's media in Australia.
Bohemia joins Fiverr's agency roster alongside creative agency By All Means and public relations agency The PR Group.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.