Five by Five Global has won the account of Arubial, a specialist in Australian wagyu beef.
Arubial, a family business since 1906, briefed the agency to develop its brand platform and launch with a website and content management system.
After a collaborative workshop with Five by Five, a brand purpose was developed which underpinned the creative direction and informed the tagline ‘Sharing Genetic Excellence’, to ensure all brand touch points would be authentic.
The culmination of this brand work was a bespoke website build, which showcased the Morgan family’s heritage, excellence, and quality product including breeding stock.
Matt Lawton, MD at Five by Five, says Arubial is elevating Australian produce to compete with the best in the world using data.
"That’s what made this such an exciting business to work with and further strengthens our credentials in agtech," he said.
Matt Werth, creative technologist at Five by Five, said the website the agency has built with Arubial is a combination of a crafted design alongside thoughtful web development with a robust CMS for real-time display of quality products.
"It means we’ve created something that is beautiful, functional, and really serves the brand platform the team worked so hard to craft," said Werth.
Claire Morgan, communications and marketing manager at Arubial, said working with Five by Five on this project has been an exceptional journey.
"The execution has been professional, and building our brand from scratch with such a collaborative team has been an immensely rewarding experience," she said.
"Their ability to translate our vision into a purposeful yet creative form has been excellent, and the bespoke brand work and website have really captured the essence of Arubial.”
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