Indie agency Five by Five Global offers AI-powered creative processes, delivering concepts within a single day.
The outputs can also be tested in research within 24 hours via a partnership with Ideally.
The approach provides clients with a more cost-efficient way to create and test ideas, explore creative territories and make faster decisions.
The agency first raised eyebrows in September 2024 with a ground breaking AI versus human creative showdown for Carbiz.
Since then, Five by Five has been exploring and testing AI integration, leveraging Springboards and other tools to fine-tune a seamless, strategic fusion of human insight and AI.
Five by Five Australia MD Mark Anderson said this is a bold step forward.
“Plenty of agencies are experimenting with AI, but we’re one of the first bold enough to package and sell a one-day AI-powered sprint, giving clients a no-risk, high-speed option alongside our conventional creative development process," Anderson said.
"It’s a great alternative for clients who want to experiment with us and are curious about what can get done in a fraction of the time.”
The format of the day includes a client-led briefing session, with a review over lunch and a final presentation at the end of the day.
With some refinement the following morning designed to get the concepts into research by midday and the results shared the day after.
“We know marketers and innovation teams need speed, agility, and real-world validation before making big investments,” Anderson said.
“Now, in just a couple of days, they can gauge whether an idea has legs—without draining budgets or waiting weeks for answers.”
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