The 71st Cannes Lions International Festival of Creativity announced the first winners of the week in Health & Wellness, Outdoor, Pharma, Print & Publishing and Audio & Radio.
Trophies went to VML Melbourne, Howatson+Company, Ogilvy, Colenso BBDO in NZ, DDB Group Aotearoa, Dentsu Creative, Tribal New Zealand.
A Grand Prix in Outdoor went to Adoptable for Pedigree by Colenso BBDO in New Zealand.
Pedigree, in the brand’s ambition to end dog homelessness, democratised dog adoption ads using AI to transform the image of a shelter dog into studio-quality photography.
A Silver went to Dentsu Creative in Outdoor for its campaign Aid Aisle for Freshchoice.
Bronze was awarded to DDB Group Aotearoa’s for its Ad-Ons campaign for McDonald's NZ and to Tribal New Zealand for Samsung NZ’s different.
The Outdoor Lions received 2053 entries, with 57 Lions awarded: 2 Grands Prix, 10 Gold, 18 Silver and 27 Bronze.
“For the two Grands Prix I’ve asked my wonderful Jurors to split their tired brains in two," said jury president, Marco Venturelli, chief creative officer, Publicis Groupe, France.
"On one side looking for how a beautifully crafted picture and perfectly formulated wording can still make us crazy jealous. On the other, to search for a sign of what the future of Outdoor may hold. Long live Outdoor.”
In the Print & Publishing Lions, 734 entries were received and 21 Lions awarded: one Grand Prix, four Gold, three Silver, and 13 Bronze.
The Grand Prix went to Recycle Me for Coca-Cola, by Ogilvy, New York.
A Bronze went to Ogilvy’s 10 vs 10 for Dove, a campaign to highlight how young girls are being exposed to adult skincare content.
The Audio & Radio Lions received 759 entries, and 23 Lions were awarded: One Grand Priox, four Gold, six Silver, 12 Bronze.
The Grand Prix went to The Misheard Version for Specsavers by Golin in London.
Howatson+Company got a Bronze for Touch for Mastercard. Media by Carat Sydney and PR TBWA/Eleven Sydney.
In the Pharma Lions, from 232 entries, seven Lions were awarded: One Grand Prix, one Gold, two Silver, three Bronze Lions.
The Grand Prix went to Magnetic Stories for Siemens Healthineers by Area 23 New York (an IPG Health Network Company).
In the Health & Wellness Lions, 1252 entries were received and 38 Lions awarded: One Grand Prix, five Gold, 14 Silver, 18 Bronze.
The Grand Prix went to The Last Barf Bag for Dramamine by FCB Chicago.
VML Melbourne was awarded a Bronze for FitChix’s Honest Eggs. Media by Mindshare Melbourne.
The Lions Health and United Nations Foundation Grand Prix for Good went to Impact BBDO, Dubai, for Child Wedding Cards for UN Women.
Special Awards:
Healthcare Network of the Year
1. FCB Health
2. Klick Health
3. Havas Health
Healthcare Agency of the Year
1. AREA 23, an IPG Health Network Company, New York
2. Klick Health, Toronto, Canada
3. Havas Health, Manchester, UK
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