The first hint of redundancies, albeit in small numbers, for at least two years has surfaced in agencies in Australia.
Finding talent has been difficult in Australia since agencies cut back at the first round of the pandemic three years ago.
The big holding companies have remained flexible with overheads, waiting to see the impact of deteriorating economic conditions.
Digital media platforms have been hit hard, causing widespread staff cuts, most recently at Meta.
Local agencies, often complaining at the lack of good staff, now appear to be taking a different stance.
Ogilvy Australia confirmed a “small” number of roles have been made redundant.
A spokesman: “It follows an evaluation of current client demand against required resources, made as part of Ogilvy’s normal business processes.
“It was a difficult decision and out of respect for those involved, we have no further comment to make.”
At M&C Saatchi, CEO Justin Graham, confirmed to AdNews “isolated” redundancies across the network, saying the agency has had to restructure around the cost base as the business moves into 2023.
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