Fiona Connolly has been appointed head of lifestyle networks for News Corp Australia.
Connolly, in this new role for the Editorial Innovation Centre (EIC), will be responsible for maximising audience engagement for News Corp Australia’s lifestyle journalism across all masthead channels.
She will work closely with the editorial teams of the publisher’s lifestyle brands including Taste.com.au, delicious., Escape, Body+Soul, Kidspot, Stellar, Vogue Australia, GQ Australia, as well as the News, Sport and Business Networks and real estate teams to ensure the content reaches the widest possible audience and is more discoverable on multiple platforms.
Connolly returns to News after leading some of Australia’s magazine titles such as Woman's Day, New Idea, Who and TV Week as they developed from a traditional print base to embrace digital as multi-platform publishers.
John McGourty, group director of the EIC, said Connolly’s appointment was “an important new leadership position”.
“Fiona’s new role will allow the EIC to expand the breadth of content we offer to consumers in our state mastheads - The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser and their Sunday counterparts - as well as News’ regional titles,” he said.
“Engaging Australians who are passionate about food, travel, parenting, health and wellbeing and culture forms an increasingly important part of our strategy to engage and grow our million-plus digital subscriber audience.”
Connolly said she is looking forward to working with brands she loves and people she admires.
"I am thrilled to be returning to News in this exciting new role working with the best lifestyle experts in the business,” Connolly said.
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