Finecast Australia MD Brett Poole has been promoted to CEO of Finecast APAC.
He will maintain his position leading Finecast in Australia and take on additional oversight of the region.
Finecast launched in Australia in 2018, and it was the first global market to launch after the UK.
Poole said: “I’m thrilled to be given the opportunity to continue growing Finecast across APAC as part of GroupM Nexus.
"Television is experiencing tremendous metamorphosis throughout the world and there is huge potential to further our TV transformation efforts in APAC which is well-known for its diversity, talent and innovative spirit – all the things that are close to my heart.
"I look forward to working closely with Nexus APAC leaders to build on the outstanding work of our Finecast APAC team.”
His appointment is a part of a a roster of C-suite appointments by GroupM, WPP’s media investment group, in Asia Pacific.
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