Australians have a mindset divide in financial literacy that is influencing personal financial choices across generations, according to research from News Corp Australia’s The Growth D_Stillery in collaboration with Verve Australia.
Some lean in to their finances and others lean out when navigating economic challenges.
People leaning in are taking a proactive approach, seeking out information and planning for the future.
Those leaning out tend to avoid thinking about their finances, focusing more on dealing with immediate needs as they arise.
News Corp’s MD of national sales Lou Barrett said there is a key opportunity for brands to guide better choices in a year where Australians are re-evaluating spending and financial products.
“The Personal Finance D_Stilled report will empower the financial sector and brand marketers to better understand the current consumer mindset amid a turbulent time for Aussies’ finances," she says
“It also highlights the unique opportunity for brands to assist Australians in making informed choices through tailored financial education, support, and meaningful communications.”
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