AdNews Summit Melbourne takes place next Thursday 8 July at the Arts Centre.
The final session to be confirmed for the day is: Could creativity and code be the perfect couple?
Now more than ever we are faced with a dilemma in advertising. An influx of ever-increasing data points and metrics predict, inform, evaluate and dictate the campaigns we deliver and channels we choose. At the same time companies and consumers are demanding more engaging and creative executions to halt them switching browser, changing channel or blocking ads all together.Could machine learning be the solution to bring creativity and code together to create the perfect couple? Quantcast and AdNews is bringing together the industry to share case studies and show how creativity and code are made for each other.
Moderator: Darren Morton –Sales Director Victorian & SA, Quantcast, Chaminda Ranasinghe – Chief Marketing Officer, RMIT University, Amelia Elston - Head of Digital and Operations, Dentsu Aegis Network, Dr Jaehyun Shin – Machine Learning Specialist, AKQA.
Tickets for the event are still available here. You can purchase three for $1100 including GST, or contact Nicola Riches for a bulk deal.
AdNews would like to thank our partners: SCA, Quantcast, Scentre Group, Trade Desk, TV Squared, VMLY&R and MediaCom.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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