Fin Magazine, the Financial Review’s quarterly lifestyle glossy, will move from Friday’s newspaper to the Saturday edition in 2024.
The Financial Review’s editor of magazines, Matthew Drummond, said the shift reflected the increased readership of AFR Weekend in print, up 59% year-on-year in the March quarter according to Roy Morgan.
“Saturdays are the perfect day to reach readers when they’re looking for sumptuous and inspirational lifestyle content,” Drummond said.
“This move will enable Fin Magazine to stand out even more from the pack; it will be Australia’s only glossy newspaper-inserted magazine that’s purely focused on luxury and travel that’s published on a Saturday.
“Since its first issue in 1995, AFR Magazine has been published on the last Friday of the month. While readers are in the habit of looking out for AFR Magazine on a Friday, we think Fin Magazine, with its seasonal publishing schedule, is better suited to the weekend.”
Amanda Upton, Nine Publishing’s head of luxury, said the decision to move Fin Magazine to AFR Weekend is an exciting one and makes sense on so many levels.
"Our research indicates that the AFR Weekend audience is increasingly affluent, and it’s an audience that loves the indulgence of print with 70% of readers choosing to purchase it from news stands," she said.
"Fin Magazine has been a great commercial success, and will absolutely thrive in this environment, giving our partners an opportunity to reach a highly engaged audience who spend 3.5 times longer with our content on the weekend.”
Also new for the Financial Review’s magazines in 2024 is a travel guide comparing first, business and premium economy classes as well as lounges and loyalty schemes, to be called AFR High Flyer.
AFR High Flyer will be an annual guide in print and will be regularly updated on afr.com. It will be helmed by the Financial Review’s travel editor, Fiona Carruthers. AFR High Flyer will appear as a 36-page bound supplement in the March/Innovation issue of AFR Magazine.
Fin Magazine will also include a supplement and restaurant guide, Fin Dining + Wine.
Fin Dining + Wine will showcase the best restaurants across Australia, with a focus on the occasions when a typical Financial Review reader might want to impress family, colleagues or business associates. It will be overseen by Jill Dupleix, Fin Magazine’s culinary editor.
Fin Dining + Wine will appear as a 36-page bound supplement in the May/Winter issue of Fin Magazine.
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