Fiji has become the first country in the world to boast a national social media account on BeReal, thanks to a tourism initiative designed to celebrate and share the ‘real’ Fiji.
Tourism Fiji will be uploading a daily picture on BeReal, the app that challenges users to share a simultaneous snap using a smartphone’s front and back camera. Users are unable to edit or filter the images, earning BeReal the title of the most authentic social media platform.
Working with Fijian locals, the official Tourism Fiji BeReal account will upload one unedited photo each day, giving would-be holidaymakers a reprieve from the overly saturated and often highly altered #travelporn on Instagram. By eschewing filters, Tourism Fiji hopes to share the 'real' Fiji, which they say is so picturesque, there’s no need for camera effects.
It will showcase the islands outside of the refined holiday resort lifestyle and followers will see a glimpse of the beautiful, 'real' side of the tropical paradise.
Brent Hill, CEO of Tourism Fiji, said: “Around the world, Fiji is known for being a picturesque tropical destination and we want to demonstrate that Fiji’s reputation isn’t owing to a filter or photoshop – it is truly as breath-taking as you imagine. BeReal will help us show the world just how incredible our slice of paradise is.
“Beyond its stunning vistas, Fiji is also known for its people who radiate happiness. The platform gives us the opportunity to showcase those responsible for Fiji’s iconic ‘Bula spirit’, the local desire to be kind and generous to everyone they meet. Our BeReal followers will be able to get a glimpse into the genuine beauty of Fiji and our people.”
Emma Campbell, Tourism Fiji's chief marketing officer, said; “BeReal has become the social media app of the moment, showing that now more than ever, people are wanting to see unfiltered, unedited content. We’ve watched the rise of BeReal and felt its ethos perfectly aligned with Fiji’s. Both are authentic, genuine, and above all, real. BeReal will give us an opportunity to show people around the world that Fiji is truly paradise on earth, and it requires no filter.”
BeReal is the latest social media platform gaining rapid popularity around the globe. Dubbed the “anti-Instagram” for its unfiltered, unedited content, the app has been downloaded 28 million times. With 22 million active daily users, the app landed itself the number one spot in the US Apple App Store charts in July 2022, dethroning TikTok.
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