Fiji Airways has named Iris Sydney as its creative agency of record, following an initial one-year appointment last year.
Iris will now lead the delivery of strategic and creative brand activity as part of a two year contract in order to build on the position of Fiji Airways.
The agency was appointed off the back of its 'Welcome To Our Home' brand campaign, designed to build long term awareness following the airline's rebrand from Air Pacific. The latest iteration of the brand platform was a campaign film 'Home Away From Home' featuring surfer Kelly Slater talking about his love of Fiji.
Iris Sydney MD Penny Dixon said the agency is looking forward to continuing its journey with the brand.
Fiji Airways board director Stefan Pichler said: “The team at iris have done a brilliant job of communicating the unique warmth, care and welcoming national personality that we believe only Fiji has. We have ambitious goals to become the world’s leading boutique airline and look forward to what we’ll be able to create with iris over the next two years.”
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