Fiftyfive5’s Cultural Forecasting practice, led by director Michelle Newton, welcomes Klara De Wit and Yianni Giovanoglou.
De Wit and Giovanoglou will deliver growth opportunities through strategic foresight practices and bring new skills to trend forecasting. Using methodologies such as AI-driven cultural analysis and trend sizing, the team focusses on the identification, prioritisation and tangible application of trends.
De Wit with academic training in semiotics and a doctor of philosophy brings a wealth of expertise working on forecasting across various local and global clients.
Giovanoglou recently joined Fiftyfive5 as a trend specialist, with ten years at global trend forecaster WGSN. Having worked with some of Australia and New Zealand’s largest clients across FMCG, interiors, fashion and tech, she brings a deep understanding of culture and the cultural shifts impacting brand communications, innovations and future strategies.
CEO and founding partner Mark Sundquist said: “After significant and continued disruption across most categories, our clients are looking to get ahead of the headwinds or tailwinds that will shape their businesses into the future.
"The forecasting capability we are building and investing in helps them identify and understand these forces and prioritise and focus on the ones that matter to their business.”
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