Strategic data consultancy Fifth Dimension Consulting has appointed Hannah Krijnen the new role of director of qualitative research.
She is a former director at Fiftyfive5, part of Accenture Song.
“Consumers often struggle to articulate or are not even aware of how they have been influenced. Our work identifies, unpacks and dissects these influences to help determine the why and how,” Krijnen said.
“The new approaches we are developing will get to an even deeper understanding of the factors that sit behind qualitative insights to inform strategic growth opportunities.
“This is where the magic happens and we are able to assist brands to achieve sustained growth often in challenging market conditions.”
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