Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory on the Fetch aggregation platform.
Operating in conjunction with the Fetch in-house advertising team, the partnership with Kargo will provide Fetch an enhanced sales network to service Australian advertisers and media agencies seeking quality video placements.
Kargo will offer advertisers the opportunity to reach the Fetch audience with targeted, cost efficient programmatic or direct advertising campaigns, either as pure video buy or overlaying Fetch inventory with Kargo’s effective enhanced advertising solutions and targeting options.
A TV device designed and developed in Australia, Fetch brings together Free-to-Air channels, BVOD, SVOD, FAST and premium subscription channels, plus YouTube, and a TV and Movie Store with over 11,000 titles. Fetch provides access to a large-scale TV audience via advertising supported FAST and subscription channels.
Kargo GM of APAC Robert Leach said this partnership marks a major milestone in shaping the CTV landscape of Australia.
"Merging Fetch TV's top-notch content delivery with Kargo's cutting-edge advertising solutions not only enhances the audience's ad viewing experience but also boosts brand favorability and recall," he said.
"It's a win-win situation for everyone involved."
Fetch TV head of advertising Melissa Fitzgerald said the launch of video advertising on Fetch has been a great success with demand growing every day.
"Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners," she said.
"Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.”
The Fetch Ads sales team will continue to service the market for Display User Interface advertising and will work closely with Kargo on new video briefs and trading agreements.
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