Creative agency Trout Creative Thinking has named Ferne Archer group account director, working across a portfolio of clients, including Reece.
Archer brings more than a decade of experience from agencies such as Special Group, AJF Partnership, TBWA, and CHE Proximity.
Archer said Trout represents a unique opportunity to focus in on a sector, hone expertise and help businesses who are building the future.
"I can’t wait to get stuck in," she said.
Trout GM Emily Pockley said as the agency continues to build brands in the home, trade and building industry, key to its growth is always a culture defined by the best talent and an additive mindset.
"Ferne embodies what it means to be all these things," she said.
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