Footwear giant Accent Group has appointed Melbourne independent agency Fenton Stephen.
Responsible for Accent brands, including The Athlete’s Foot, Skechers, Platypus and Vans, Fenton Stephen will manage campaigns across Meta, Google and TikTok.
Deena Coleman, group general manager - digital and marketing at Accent Group, said: "Digital is a key area of growth for us, and performance media is the engine room for that growth.
"The Fenton Stephens team have quickly become a great partner for our growing internal agency and we look forward to building on some already exciting results."
Joey Dorrington, chief operating officer at Fenton Stephens, said: "It’s an absolute privilege to be working with the best people and the best brands in the category.
"Performance media is front and centre of Accent’s plans so we’re thrilled to play our part."
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