Three female marketing experts will share their insights on the value of regional media advertising at the next Boomtown masterclass.
The session, which will be held online on November 21 from 10am AEDT, will feature Magna Global’s managing director Lucy Formosa Morgan, Woolworths Group's general manager of group media Nicole Smart and Flintfox International’s chief marketing and innovation officer for software platform Cath Brands.
The panel, to be moderated by The Ideas business founder, Wade Kingsley will focus on how brands can harness Boomtown to reach regional Australians, along with why agencies should be including regional media campaigns in their annual media budgets.
The masterclass is the latest in the education series offered by the Boomtown collective, which represents the 9.8 million people living in regional Australia.
Boomtown marketing lead, Leanne Glamuzina said the uptake of regional advertising platforms by brands and agencies is rising, reflecting the expanding Boomtown audience and the success of brand campaigns.
“Our quarterly masterclasses play an important role in educating marketing and media professionals on the power of regional media campaigns.
“Participants have the opportunity to hear directly from marketing experts on their experience with Boomtown and why it’s become a non-negotiable in their advertising strategies.”
“Our November masterclass is set to feature a powerhouse trio – three women who have a wealth of marketing experience.
“Their insights on the regional advertising landscape and results that can be achieved for brands will be incredibly valuable for any agency or advertisers considering a Boomtown campaign.”
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