The federal government has launched an industry consultation paper seeking feedback for its communications campaign panel.
The panel is made of communications suppliers - from creative agencies, PR to customer research companies - which provide coordinated work on government advertising and information campaigns.
The village-model was created in 2021, as part of a restructure of the government's advertising and communications services.
The consultation paper provides information to interested parties on the current arrangements and the proposed upcoming tender process.
There will be a second round of industry consultations, in early 2025, which will focus on testing the proposed structure and contractual arrangements with industry.
This is not a part of the tender process, which is yet to be determined or start.
Earlier this year, the federal government delayed its approach to market for the account to the March quarter next year.
The current panel contract will expire June 30 next year.
Organisations that do not participate in the consultations will not be excluded from the future tender.
The current panel has 20 suppliers including BMF, Clemenger BBDO, dentsu's Cox Inall Ridgeway, Ogilvy, TBWA, The Monkeys, Think HQ and more.
The panel arrangement applies to all campaigns with a media spend of $500,000 or above.
The panel does not include the Defence Force Recruitment contract which is handled by VML and currently up for pitch.
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