The federal government has launched a second industry consultation paper seeking feedback for its communications campaign panel.
The panel is made of communications suppliers - from creative agencies, PR to customer research companies - which provide coordinated work on government advertising and information campaigns.
The village-model was created in 2021, as part of a restructure of the government's advertising and communications services.
The government, in November last year, launched the first paper which aimed to gain insights and feedback from industry that could help inform the updated arrangement.
This second round invites industry feedback on draft documents - head agreement and draft statement of requirement - which will be used as part of the upcoming procurement process, aiming to achieve consistency and fairness.
The draft head agreement contains the commercial terms proposed by Finance, and the draft statement of requirement contains the description, specification, requirements and details of the services, including deliverables, to be provided by contractors appointed to the Arrangement.
Consultation will be via an online survey. Survey responses close at: 5:00PM (AEST) April 8.
Early last year, the federal government delayed its approach to market for the account to the March quarter this year.
The current panel contract will expire June 30 next year.
Organisations that do not participate in the consultations will not be excluded from the future tender.
The current panel has 20 suppliers including BMF, Clemenger BBDO, dentsu's Cox Inall Ridgeway, Ogilvy, TBWA, The Monkeys, Think HQ and more.
The panel arrangement applies to all campaigns with a media spend of $500,000 or above.
The panel does not include the Defence Force Recruitment contract which is now handled by TBWA\Melbourne, after winning the account from VML in a lengthy pitch.
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