The federal government has pushed back its approach to market for the Government Communications Campaign Panel tender from this year's June quarter to the March quarter next year, AdNews can reveal.
The panel is made of communications suppliers - from creative agencies, PR to customer research companies - which provide coordinated work on Australian Government advertising and information campaigns.
The village-model was created in 2021, as part of a restructure to the fed gov's advertising and communications services.
Under the old Campaign Advertising Supplier Register (CASR) model, for 30 years, pitches were required for every campaign - which usually involved up to five agencies fighting for a short-term contract that only one could win.
The current panel structure followed a strategic review from PwC which then undertook a procurement and workshop reviews before Finance finalised the contracts in 2021.
The current panel has 20 suppliers including BMF, Clemenger BBDO, dentsu's Cox Inall Ridgeway, Ogilvy, TBWA, The Monkeys, Think HQ and more.
The panel aims to create longer-term, meaningful, collaborative work for more effective campaigns that prioritise real world action above high research scores.
The panel arrangement applies to all campaigns with a media spend of $500,000 or above.
The panel does not include the Defence Force Recruitment contract which is handled by VML and currently up for pitch.
The department of Finance did not provide a comment to AdNews before publishing.
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