MAFS participants Jamie Marinos and Dave Thomas.
Each month, Fabulate uses data from its Fabulate Discovery Platform to identify the best up-and-coming Australian creators on TikTok, Instagram, and YouTube.
Participants from Channel 9’s Married at First Sight (MAFS) dominated the March rankings for the fastest growing Australian creators.
As the 2025 Season of MAFS, on screen couple Jamie Marinos and Dave Thomas both did well, during the 2025 season both establishing substantial following, in many cases establishing profiles with 100,000+ followers.
Other experiment participants to grow substantial social followings (between 75k-100k), during the 2025 season, included brides Awhina Rutene, Rhi Disljenkovic, Carina Mirabile and also Katie Johnstone, who left relatively early in the experiment. MAFS groom Billy Belcher has also established an Instagram following of more than 80,000.
“Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers as creators,” said Lucy Ronald, Fabulate’s head of strategy & talent.
“This year Jamie and Dave both have built significant followings across TikTok and Instagram as have a couple of the other brides from the season.”
Marinos’ strongest following is on Instagram where she has high engagement with a primarily female audience aged 25-34. Likewise, Thomas also performed well on the platform with an even larger female audience but lower engagement.
Ronald also noted two grooms Elliott Donovan and Adrian Araz, who had captured plenty of headlines through the season, had not done so well on Instagram, their TikTok followings had grown to 129,000 and 74,000 respectively.
Outside of MAFS centre creators, the March rankings were dominated with a mixture of different creators on the list. “Outside of MAFS participants the things we clearly see coming through the rankings, each month, is a broad diversity of creators covering everything from beauty, to fishing and home improvement.”
The five fastest-growing creators across TikTok, Instagram and YouTube:
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