Integrated advertising agency Faith has been appointed to handle the media buying and creative execution of the Good Food and Wine Show (GWFS).
The campaign strategy is in the process of being launched and rolled out with various media components, including 15 second and 30 second ads that are currently running in market.
Newly appointed senior marketing manager for the GWFS, Marnie Nichols, said the show was excited by the strategy and approach Faith presented with clear consideration for the audience.
"Based on our research findings, we are bringing a greater focus on content, creative, digital and video to our media mix," Nichols said.
"A fresh approach and greater collaboration across our marketing partners will help us maximise our brand impact and continue to grow the shows and deliver results for our partners, exhibitors and attendees."
The Good Food & Wine Show is in its 22nd year with the first 2023 show scheduled for Melbourne, May 19-21 at the Exhibition Centre (MEC), followed by the Sydney show in June.
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