Smh.com.au is closing the gap on news.com.au according to Nielsen, with more Australians heading online for financial information.
The latest data from the Nielsen Online Ratings is out covering April, and among the revelations was that financial news sites recorded an additional 1.1 million unique views during the month against a year earlier.
This is growth of nearly 25%, with sites such as smh.com.au's business pages, Forbes, and news.com.au's business pages leading the way.
Competition between News Corp and Fairfax continues to intensify, with one of the closest races for top spot in the rankings “in recent history”.
News.com.au retained top spot in the ranking, recording a unique audience of 3.9 million people and smh.com.au recording 3.89 million people, closing the gap by about 75,000 people.
However, News remains on top in page views per person, sessions per person, and time per person metrics.
Check out the data for yourself below:
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