Tom Armstrong has resurfaced at The New York Times in the newly created role of VP of advertising for APAC as the publisher opens a Singapore sales office.
Armstrong will relocate to Singapore to take on the role, leading the new Singapore sales office that will serve marketers and agencies across the region, including Singapore, Malaysia and Indonesia. He will work closely with its branded content studio in Hong Kong.
The move follows Armstrong's departure from Fairfax earlier this year after nearly four years at the business. Most recently he was chief revenue officer at Fairfax Media’s Metro Publishing division and before that, served as the company’s commercial and marketing services director.
His departure coincided with a broader commercial shake-up at Fairfax that saw Chris Janz and Matt Rowley come on board.
The New York Times is increasing staff in Asia to support the rapid growth of the digital audience and advertising in the region, senior VP of advertising Lisa Ryan Howard says.
The publisher opened in Australia at the beginning of this year, led by Australia bureau chief Damien Cave.
New York Times SVP of global advertising Jean Christophe Demarta says: "As our first ever VP of APAC, Tom’s diverse experience in both broadcast and digital media and his global perspective will be paramount as we continue to serve our brand partners in the region, helping them build modern solutions across advertising, content strategy and creation, programmatic buying and partnerships."
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