Fairfax has unveiled a new look and editorial content for its newspaper-inserted magazines the(sydney)magazine and the(melbourne)magazine.
The publications feature a new masthead and typography. It will also add a column called iSpy to its regular columns. iSpy will cover openings, trends and events in Sydney and Melbourne.
Comedian Tim Ross will join as a columnist for the(sydney)magazine writing 'On The Clock', and the(melbourne)magazine will also run a column called 'I Was There', looking at historic events.
Fairfax Magazines chief executive and publisher Lisa Hudson said "the(sydney)magazine and the(melbourne)magazine resonated with readers at launch and this refresh will only strengthen the relationship readers have with the titles".
“Eight years on they continue to be the authority on their respective cities and play a unique role by combining quality feature writing with the food, wine, fashion and lifestyle content our readers love,” Hudson said.
Fairfax Magazines Creative Director Dean Hastie said: “We wanted to create visual surprises that are both engaging and entertaining for the reader. The aim was to make the design bolder and more confident”.
The the(melbourne)magazine is unveiled today in The Age and the(sydney)magazine will be unveiled on Thursday in The Sydney Morning Herald.
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