Fairfax Media has made Chris Freel's gig as national agency sales director permanent. Freel stepped up to the role after former incumbent Paul Sigaloff left to join Yahoo7 with Ed Harrison.
Freel was formerly NSW agency sales director and has had stints as agency group director and group sales manager in the five years he has been with Fairfax.
Australian Publishing Media commercial director Tom Armstrong, who joined from Viacom in May to replace Harrison, said Freel had impressed in the role in an acting capacity.
“Chris has done an outstanding job of heading our important national agency sales team and has been responsible for some significant advertising partnership solutions,” Armstrong said.
“Chris has a great depth of knowledge of our suite of assets and audience strengths and he is very deserving of this promotion. This appointment signifies the first key step in my strategic vision to build a commercial team with our eyes firmly on the future.”
Freel said he was "very excited" about the news. "There has never been a more interesting time to be in our industry," he said. "The pace of change and opportunities to innovate are phenomenal. We have an amazing sales team at Fairfax and a fantastic suite of brands."
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