Fairfax has appointed Bohemia's group investment director, Michael Selden, as the new national trading director for its Australian Publishing Media division.
In his previous role at the media agency, Selden led media partnerships, client negotiations and developing new investment products. Prior to that he was trading director at Ikon Communications.
“I’m passionate about the brands and the direction the company is headed to in the ever-evolving world in which we operate. Opportunities like this don’t come around too often and I can’t wait to get started with the team,” Selden said.
He will report to commercial development and partnership director, Kristiaan Kroon, and will be responsible for agency trading relationships across all media platforms. Selden will oversee and strengthen Fairfax’s agency trading business, “building on strong existing agency relationships as well as focusing on new ways to engage advertising partners and fuel revenue growth through new technologies, diverse product offerings and unique trading models”.
Selden's focus will be to drive ad revenue by working closely with agency partners to develop new commercial opportunities.
Kroon said: “We are delighted that Michael has joined Fairfax. He brings a wealth of experience from his agency background, with extensive knowledge of the opportunities and challenges facing Australian media agencies today. He is a great addition to our growing team. This role will help us build even stronger relationships with our agency partners.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.