Facebook and Accenture are set to launch an Australian whitepaper that looks into the evolving methodologies, data strategies and measurement culture at AdNews Live Sydney 2022: Life After Cookies.
Looking ahead at the future of advertising, it’s important to acknowledge that things will look different than they do today. A lot of people have raised deeply felt concerns about data and its use by advertisers. New laws, changes by platforms, COVID-19 and ultimately consumer demand for more privacy will deliver industry innovations.
Facebook head of marketing science ANZ Andy Ford and Accenture ANZ customer insights and growth lead Tim Higgins will share the report with delegates at the event on May 27.
Delegates can expect to hear more on:
- Attribution and marketing mix models
- What industry changes mean for your marketing
- How to improve opt-in rates and first-party data value
- Measurement frameworks
Also hear from ANZ Bank research and insights lead Simon Edwards about how the bank is redefining personalised advertising and rebuilding its marketing systems to take advantage of the future of data.
Purchase your tickets here.
In addition to the whitepaper, delegates will get to hear from speakers from Optus, Google, L'Oreal and more. Check out all the speakers from the event here.
AdNews would like to thank our fabulous supporting partners Foxcatcher, Foxtel Media, Integral Ad Science, SCA/LiSTNR and The Trade Desk; and associate partner Captify.
2022: Life After Cookies
Date: May 27, 2021
Time: 1pm-6pm
Location: Monkey Baa
ARA Darling Quarter Theatre, Terrace 3, 1-25 Harbour St, Sydney NSW 2000
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.