Social and content marketing workflow platform Fabulate has promoted Eliza Lewis to the role of national sales director, overseeing its sales operation, while Lucy Ronald has been appointed head of strategy & talent.
Lewis’s appointment also sees her join the leadership team of Fabulate. It comes six months after she joined the business from Squad by Mamamia, where she was head of influencer.
Ronald’s new role will see her taking the lead on client strategy in addition to the relationships with all of Fabulate’s talent agency partners.
She has been with Fabulate since early 2022 in the role of partnerships director and was previously head of influencer marketing at ANZ influencer agency Born Bred Talent.
Toby Kennett, CEO of Fabulate, says in the past six months at Fabulate, Lewis has shown exceptional leadership, drive and passion making her the natural choice as Fabulate’s national sales director.
"We look forward to supporting Eliza and seeing her continue to flourish in her new role,” he says.
“We're thrilled to see Lucy step into her new role as head of strategy and talent. As partnerships director Lucy has consistently gone above and beyond to ensure optimal outcomes for all stakeholders. This unique ability to manage multiple stakeholders combined with her strategic vision for what makes a successful campaign places Lucy perfectly for her new role."
Ben Gunn, chief revenue officer of Fabulate, says Lewis has proven in a very short time the value she brings to the business.
"The sales team has responded well to her leadership and clients love working with her and the results she is delivering for them. By stepping into the national role she will be across all markets and continue to accelerate the business," says Gunn.
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