Gender equality movement F*ck The Cupcakes (FTC) is hosting its second instalment of Yeah the Pies, as part of an all-year-round program to “cook up conversations” between men on the topic of gender equality.
Following its successful launch event in April with industry leaders, the second event on 19 September will again see attendees cook up pies alongside conversations about gender equality and hosted by executive coach Iain Schmidt, alongside a professional chef, and is open to all men in the industry and beyond.
F*ck The Cupcakes founder and Innocean CEO Jasmin Bedir said the group has struck a chord with its sentiment that International Women’s Day is meaningless if women continue just to talk to other women.
"But it is incredibly difficult to get men engaged in the topic of gender equality," Bedir said.
"Yeah the Pies is an activity based event that gives men a safe space to talk about questions they may have, shoulder to shoulder and get involved in gender equality in a way that benefits us all - while making and eating some good old humble pie."
The Yeah the Pies events are created for men that belong to the 30% of ‘the movable middle’ men in Australia. They are defined by their openness to progress,new ideas, are liberal-leaning and empathic.
They are more likely to be younger, successful, educated, and exposed to new ideas through their children. They know that masculinity is in crisis and want to engage in the equality debate but don’t necessarily know where to start.
XR Extreme Reach key account manager Chris Waite, who attended the launch event in April, said it was a great way for men to have conversations about gender equality in a relaxed atmosphere and he hopes others in the industry will get behind the initiative.
“Not knowing what to expect, I arrived with both nervous anticipation but also excitement and interest. I needn’t have worried. The task of cooking pastries in a fun and relaxed atmosphere, along with fabulous hosts Brent Draper and Iain Schmidt, meant the conversation between all of the attendees flowed," Waite said.
"It didn’t matter what level you were at with the company you worked at (whether account director or CEO), we all shared our opinions in an open and free manner. A great couple of hours and I personally learnt so much."
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