Audience technology platform Eyeota is expanding its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that merges data science, marketing, and business strategy.
DOT Loves Data’s product, Segmomento, is a real-time behaviour and socioeconomic data-driven tool that produces audience segments representative of the entire New Zealand population.
Eyeota is currently the only audience technology platform to offer Segmomento audience segments for use in programmatic targeting.
This partnership plans to build on the global Eyeota Audience Marketplace which currently offers more than four billion unique profiles to help advertisers and marketers identify and target quality audiences for their campaigns.
“We are excited to work with Eyeota as it provides an alternative way to operationalise Segmomento, and the opportunity to tap into a previously inaccessible market,” says Jason Wells, managing director at DOT Loves Data.
DOT Loves Data data sources include public and third-party proprietary data such as the New Zealand Census, Ministry of Education and more.
Brands and advertisers will be able to access dynamic audience segments that change as their customers change, and ensure the right message reaches the right person, at the right time.
Eyeota managing director of international Aaron Jackson says the partnership is a "critical step" for the company to expand its offering to the New Zealand market.
"We have seen strong demand this year from advertisers in the Oceania region for demographic-focused segments, such as Parents, Retirees and Affluent audiences," Jackson says.
"This partnership further expands our solution to the New Zealand market and provides marketers access to dynamic real-time and relevant audiences like never before.”
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