Advertising industry specialist Katy Denis is launching a thought leadership package, Illustris, through her company Extollo.
The new arm is designed to help agencies stand out from competitors in the hunt for new business.
“Standing out and making an impact when pitching is a challenge, but also a huge opportunity for agencies," says Katy Denis.
"More awareness of an agency and its leaders’ expertise can make winning new business easier – sometimes without the need to pitch."
Leading Illustris is journalist and earned media specialist Susi Banks, previously of The Australian.
Illustris will be an ongoing monthly service, with strategic placement in the trade press or industry vertical publications related to the client’s business targets.
The name Illustris comes from the Latin for: “illustrious, bright, distinguished, famous, glorious, extraordinary,” and ties in with the company name, Extollo, which means: “raise up, elevate, exalt, praise” in the Latin naming convention.
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