Adtech veteran Phil Townend has joined Professor Karen Nelson-Field's media research and technology company Amplified Intelligence as chief growth officer.
The appointment will see Townend lead commercial expansion alongside CEO and global attention thought leader, Nelson-Field.
A 22-year digital advertising veteran, Townend was most recently regional general manager and APAC chief revenue officer for Unruly.
Over a 10-year stint he helped Unruly go from a UK based start-up to having global presence in over 18 countries and being acquired by News Corp in 2015.
“I see parallels in Amplified and Unruly both in terms of commitment to rigour and commitment to positive change in the advertising ecosystem," Townend says.
"It’s exciting to be part of a team that is literally changing the landscape and will be thought of as the company that gave advertisers an objective unbiased view of attention across all platforms and publishers without exception.”
Unruly became well known for their UnrulyEQ video suite which used a market defining emotional testing method to measure and predict user engagement before video ads went live.
It was during the early build out of this platform in 2013 that Nelson-Field and Townend became acquainted.
“I’m excited to welcome Phil with his vast experience in acceleration and managing scale but also his capacity to welcome and work with rapid change. We are at a critical time right now," Nelson-Field says.
"Who better to ask for than someone who is old enough to understand legacy measurement, but young enough to have scaled programmatic and insight businesses from start-up to exit. Phil is a perfect fit for us.”
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