Former media director Sam Summers has launched 34Sevn, a coaching business for working mothers.
After 20-years in the advertising industry, she has moved into wellness coaching for working mothers in the media space and beyond.
Her business, 34Sevn, is designed to help mothers navigate the challenges of corporate life while raising a family.
Summers said becoming a mother is a huge life change.
“I genuinely believe many of the problems we face when we return to work are due to the lack of any kind of coaching or support in regard to understanding how the dichotomy of it all will affect us,” she said.
“We find ourselves in survival mode, constantly juggling and rarely feeling fulfilled and that can lead to severe burnout.
“While there is much talk around the subject, I believe there’s still work that needs to be done to genuinely support the mental health of working mums and I wanted to create a space where women can find that support and the tools they need to thrive.”
What started out as a working-mum blog almost ten years ago has evolved into a full-time career for the mother-of-two.
Summers’ venture offers group coaching workshops, individual mentoring, and one-on-one return-to-work sessions tailored to help women align their professional ambitions with their personal lives, and includes free resources and a networking hub for like- minded women to come together and share their experiences and advice.
OOh! former group sales leader Meaghan Spencer said having a back-to-work strategy session with Summers was really helpful after having her first child.
“I gained so much clarity and practical advice on how to navigate this next chapter in my career after becoming a mother, and I left feeling truly empowered and ready to take on the challenge,” she said.
In addition to her coaching services, Summers has developed The Strategy Planner, a tool that aligns with her coaching philosophy.
The planner is a resource that helps working mothers organise their to-do lists, set clear goals, and maintain a healthy work-life balance.
Summers’ journey from media executive to wellness coach is driven by her vision of helping all working mums find true happiness and fulfillment, rather than merely “coping”.
“Having been a single mother far from home when my son was young, I know firsthand what it’s like to feel like you’re drowning,” she said.
“I want to empower women to have a successful career and a fulfilling family life without sacrificing their sense of self.”
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