Vudoo, the content commerce and in-stream checkout platform, has appointed Billy Kinchin as chief product officer. Reporting to CEO Nick Morgan, Kinchin will oversee Vudoo's global product strategy and development.
Kinchin's responsibilities will include aligning Vudoo's offerings with the evolving needs of the advertising technology and e-commerce space, as well as ensuring Vudoo's solutions provide high value and relevance to its global clients.
Kinchin spent more than 15 years at Google, where he held a number of strategic engineering and product roles across the UK and APAC regions. Prior to Vudoo, he served as the head of APAC at Oovvuu, a publishing technology scale-up.
His reputation as a highly experienced technical manager is founded on his ability to lead large, strategic teams and launch technologies in complex commercial ecosystems.
Through his experience in digital advertising, video solutions, and publisher monetisation, Kinchin has built trusted C-level relationships with industry, utilising his grasp of the intricacies of product development, policy, and process to forge strong partnerships and drive revenue growth.
Morgan says Kinchin's extensive product experience, strategic mindset, and passion for technology will make him an invaluable asset to the company.
"His expertise is perfectly aligned with Vudoo's mission to help clients benefit from the new paradigm shift in advertising and e-commerce towards off platform ‘retail everywhere’ shopping experiences driven by the likes of TikTok and Amazon Anywhere," he says.
Kinchin says Vudoo is shaping a new content commerce category with its unique technology which takes advertising and elevates it to harness the power of ecommerce.
"I'm looking forward to helping the industry extract more value from video so advertisers, publishers and consumers can get the full benefit of these next-generation e-commerce experiences," he says.
In 2023, Vudoo expanded its operations to North America, opened an office in London and made a number of senior appointments as the company grew its global footprint.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.