Former CEO and founding partner of Droga5 Sydney Sudeep Gohil has resurfaced at LA agency 72andSunny.
Gohil will take on the role of group strategy director with his remit being centred around developing the strategy for clients based in Asia-Pacific, as well as looking after clients in the agency's LA office.
“Sudeep is a true creative entrepreneur and we are excited to build our next chapter with him,” says Matt Jarvis, partner and chief strategy officer at 72andSunny. “He’s rigorous, he’s curious and his connection and passion for culture is inspiring. We’re also excited to see how he’ll integrate Adidas into his impressive sneakers collection.”
In recent months, Gohil set up a new health-based startup called Tyde after the Sydney offering of David Droga's agency shut its doors last year.
When previously asked about Droga5 Sydney, Droga told Campaign Magazine that the local offering of the agency group “gorged itself” on the group's reputation.
“Sydney was so artificial, it was insane. It went from three people to 150 people in three years and, in Sydney, that’s like the second- or third-biggest agency. And it didn’t do the work. You can’t live off a reputation. If you do the work, it covers all the cracks.”
AdNews announced in September last year that Droga5 Sydney was shutting its doors, just months after the agency came out swinging saying it was focusing on getting back on track.
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