Andrew Holt has been appointed CMO at financial comparison website Compare the Market.
Holt was previously chief executive officer at VCCP and managing director at Clemenger BBDO in Sydney.
Rob Clancy, Compare the Market chief executive officer, said he is delighted to welcome Holt to the team.
'We’re already starting to see his influence across the business which is very exciting," Clancy said.
“Andrew’s experience and track record is truly impressive, and his appointment is another endorsement of the positive direction that we are heading. Andrew’s expertise will help to serve more Aussies in more meaningful ways."
Andrew Holt said he truly believes in the value proposition of Compare the Market brand and the service they provide to all Australians, especially during this cost-of-living crisis.
“It’s a powerful service that helps Australians wake up to waste in their household budget and I’m looking forward to elevating the brand to reach more people around the country and making a meaningful difference to their household budget," Holt said.
The appointment of Holt follows the launch of Compare the Market’s Meerkat Motivationals campaign, with the multi-channel campaign airing nationally.
The campaign turned the world-famous Meerkat duo of Aleksandr and Sergei into financial fitness coaches to motivate Australians to wake up to their financial waste.
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