EveryPlate, part of Hello Fresh Group, has partnered with GAME Creative to launch ‘Get Stuck In’.
The brand platform, designed to give the brand a whole new look and feel, is all about simple meal kits without the extra fuss.
EveryPlate director of brand marketing Chloe Painter praised GAME Creative’s work.
“GAME has been amazing to work with from start to finish,” she said.
“The evolution of the EveryPlate brand is simple, bold, and really exciting. The brand is no-fuss, accessible, and all about simple, tasty meal kits.”
GAME Creative founder Dan Beaumont shared his excitement about the project.
“We’re incredibly proud to have serviced the EveryPlate brand from all angles, and to have worked so closely with the team at HelloFresh,” he said.
“This project has produced some of our best brand and design work yet—EveryPlate now truly feels like the compelling meal kit it was always meant to be.”
EveryPlate is hoping to shake up the meal kit space with its new creative.
GAME's creative director Steve Jackson said ‘Get Stuck In’ isn’t just a slogan - it’s an invitation and an attitude.
“We designed the typeface, the colours, the language and carefully crafted the photography, to ensure that EveryPlate stands out from its competitors and is out standing in a cluttered category - letting the brand carve out its own space with confidence,” he said.
The campaign is now live across billboards, radio and all digital channels.
Credits:
Client: EveryPlate
Director, Brand Marketing - Chloe Painter
Associate Director Brand & Communications ANZ - Miles Thomas
Brand Manager - Isaac Noakes
Agency: GAME Creative
Founder/ MD: Dan Beaumont
Creative Director / Writer: Steve Jackson
Strategy Director: Frank Bethel (Forward Scout)
Art Director/ Designer: Ramon Rodriguez / Cam Hoelter
Producer: Lucy Pilkington
Production Co: Louis&Co
Photographer: Ian Butterworth
Media: Spark Foundry
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