Commercial Radio's listening audience grew 4.13% over 2014, with 10.1 million metropolitan listeners tuning in, according to data from Commercial Radio Australia (CRA)
The listening data, from an analysis of the eight GfK surveys released per year, found that breakfast is still the peak listening time for audiences with 7.3 million people listening during breakfast from Monday to Friday.
It's followed closely by drive with 6.8 million people turning in across the capital cities.
In addition, revenue over the month of December was up 2.64% for the metro stations, hitting $55 401 million, according to research sourced from Deloitte for CRA.
CRA CEO Joan Warner told AdNews that going into 2015, a conservative prediction would be that radio will maintain its level of investment, if not grow it.
“Even in tough times you see the advertisers do stick with radio because it’s so cost effective. So we’re delighted of course that we’re having this growth,” Warner said.
“We’ll see a lot of interest as the year goes along and from an industry perspective that can only be good. People are interested in what’s happening in radio which means that radio is a dynamic and vibrant medium that people want to talk about.”
CRA figures also found that radio listening among the key 25-39 demographic had grown the most over the course of 2014, with 80% now listening to commercial radio.
Listening to radio at work increased across most demographics, in particular the 25-39 and 40-54 age groups, but listening at home is still the most popular place accounting for 46% of commercial radio listening.
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