InfoSum has hired Adele Burke as sales director for Australia & New Zealand.
In this newly created senior position, Burke will lead InfoSum’s go-to-market sales strategy.
Prior to joining InfoSum, Adele spent 13 years at EssenceMediacom Australia, most recently as GM of the Sydney office. She began her career in various planning positions, including roles at Universal McCann Ireland and ZenithOptimedia Ireland.
InfoSum's SVP APAC, Richard Knott, said Burke brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and an exceptional network.
“She is the ideal person to build upon InfoSum’s strong foundational presence in Australia and New Zealand and take our privacy-by-design data collaboration solutions to a wider audience of agencies, brands and media owners," he said.
Burke said she has spent over two decades leveraging data, insights, creativity, and technology to lead and grow businesses, so she jumped at the opportunity to join InfoSum at a moment in time when privacy-first data collaboration is becoming so critical to power innovative marketing strategies.
“Data clean rooms are being rapidly adopted by brands and their agencies to drive valuable insights and better marketing outcomes for brands, and I’m looking forward to helping more brands realise the value of data collaboration," she said.
InfoSum launched in Australia and New Zealand in April 2022. Since then, it has formed partnerships with media owners including News Corp Australia and Foxtel, retail media including Coles360 and agency groups including Annalect.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.