GroupM agencies EssenceMediacom, Mindshare and Wavemaker have partnered with Amaze, an organisation dedicated to creating an autism-inclusive Australia.
This collaboration marks a significant step in the progress of GroupM's Disability Action Plan (DAP), launched a year ago as part of the company's Diversity, Equity and Inclusion (DEI) program, Better For All.
GroupM joined forces with Amaze in 2023 to support the development of the A-Plus Inclusion program and is now one of the first companies in Australia to roll out a pilot. This education program, designed with Autistic people, provides organisations and teams with practical strategies to create a more inclusive workplace culture and environment.
GroupM hosted an event in their Melbourne campus this week during Neurodiversity Celebration Week to kick off the partnership and the roll out of the A-Plus Inclusion pilot program.
1 in 6 people in Australia are estimated to have disability, while 48% of working-aged people (15-64) with disability are employed, compared with 80% without a disability.
GroupM chief people officer, Scott Laird, said the Better For All DEI Strategy is about identifying areas of improvement across all dimensions of diversity and then developing plans and partnerships that solve for these areas and shape policies, programs, and behaviours that create an equitable workplace that celebrates diversity of all kinds
"The partnership with Amaze and the A-Plus Inclusion pilot program represent significant milestones in our journey towards becoming a neuro-inclusive workplace, and that the A-Plus framework can support other organisations across the media communications industry," he said.
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