Mars Wrigley and EssenceMediacom have launched a campaign at Amazon.com.au that leverages the power of AI to reward Australians for everyday achievements.
The campaign “For You Who Did That Thing You Did” rewards specific customer actions across Amazon and acknowledges them as "Things" worthy of a MARS Bar reward.
This could be completing a series on Prime Video, supporting a local Australian business through a purchase at Amazon.com.au, or finding the right book the children.
Mars Wrigley head of brand and content Australia Richard Weisinger said Mars is continually looking to connect with consumers.
"Who doesn’t want a MARS Bar to land on their doorstep as a little reward for completing that “thing” they did – regardless of how big or small," Weisinger said.
“There are a lot of synergies between both Amazon Australia and Mars Wrigley when it comes to harnessing technology to reach new audiences, and we’re proud to have worked together on a campaign that delivers brand values and resonates with consumers on a personal level. “
EssenceMediacom ANZ CEO Pippa Berlocher said the agency is proud to partner with Mars on a campaign that pushes the boundaries of relevant marketing.
"By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly unique and rewarding experience for Australian audiences," Berlocher said.
The campaign will run from August 26 to October 9.
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