Susan Lyons
GroupM media agency EssenceMediacom has appointed Susan Lyons managing director Brisbane.
Lyons brings almost 20 years’ experience in the media industry. Most recently she led Khemistry as managing director.
Lyons will head EssenceMediacom’s Brisbane team, focusing client experience and driving the agency’s Breakthrough proposition.
Lyons said EssenceMediacom's fierce focus on creating breakthrough work is what resonated with her.
"Brisbane, and Queensland as a whole, represent a huge opportunity and the state's diverse economy makes it an incredible place for a business like ours," Lyons said.
"I’m confident Brisbane will become a hub for the most innovative thinking in our industry over the next few years and EssenceMediacom will be at the forefront.
"This is an agency with incredible momentum in a market on the rise. I’m delighted to be able to lead such a talented and passionate team here in Brisbane, whilst enjoying all the benefits that come with a truly national offering. It’s an exciting place to be.”
EssenceMediacom Australia CEO Pippa Berlocher said she's delighted to welcome Susan to the team of Essentials.
"She brings deep understanding of the Brisbane market and a powerful combination of strategic vision and an empathetic people-first approach to leadership," Berlocher said.
"Brisbane is a critical market for us and as we continue to invest in future-facing capabilities to elevate the client experience, Susan is the ideal person to lead our Brisbane team into its next chapter of growth.
"I know that with Susan on board, our incredible team will continue to shine and lead the market.”
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