Myer has reappointed Essence to handle its media business, extending a 12-year partnership.
The Melbourne-based account includes media strategy and Myer’s full online and offline planning and investment duties.
The department store chain is a key Essence client in Australia.
Myer has been delivering over the past three years against its Customer First Plan, ensuring it remains Australia’s favourite and most trusted department store through leading service, improving its range and offer, and by enhancing and scaling its online business.
Jeremy McNamara, Essence Melbourne managing director, said: “The word ‘partnership’ gets thrown around so much these days, but we feel privileged to have grown a true partnership with the team at Myer over the past 12 years - one built on trust, excellence and accountability.
"We’re thrilled to be continuing our partnership with Australia’s most trusted department store and helping with the delivery of its Customer First Plan.”
Aaron Achurch, Myer’s head of media, said: “Essence has been a critical partner to us in developing and rolling out our media buying strategy to ensure that we are communicating in the best way, across all channels, on our range and offer to our customers - and we look forward to continuing to work with them on the delivery of our future plans in this important area.”
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