Essence, a global data and measurement-driven media agency, announced the introduction of its Essence Data Health Check consulting service, developed to help brands advance their audience data strategy.
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub.
The product was built to be a strategic and tactical aid for marketers to accelerate their digital marketing transformation and business growth.
Sid Nair is Senior Director, Programmatic and Data Strategy, APAC: “In Australia and abroad, technology and legislation have shifted to place greater emphasis on data, identity and privacy.
"Now, more than ever, it is important for brands and advertisers to take a step back, assess the impact of these changes, and optimise their data and technology practices in accordance.
"At Essence, we are excited to offer marketers the opportunity to receive an unbiased evaluation of their technology stack, audience management approach and data deployment practices, along with actionable recommendations based on our best practices to help drive campaign impact and business growth.
"Essence Data Health Check delivers a comprehensive evaluation to provide marketers clarity and confidence in the effectiveness and future viability of their data collection and deployment practices.”
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