Bench Media has promoted Erin Fraser to group manager digital strategy.
Fraser has been with Bench for more than four years years and successfully led the growth of key accounts at the agency. Emanating from a strong Adtech industry background Fraser has worked at Fairfax, Bonzai and dataxu.
“Erin has been invaluable since her first day at Bench," says Ori Gold, CEO and co-founder of Bench.
"Her deep understanding of the digital ecosystem and passion for driving genuine results for clients has been a key component in shaping Bench’s client success over the last few years.
"Her new role showcases Erin’s ability to truly understand the business needs of her clients and build campaigns that more powerfully connect with the defined target audience. In this strategic position, Erin will be able to make an impact across the wider range of businesses."
Fraser, who recently returned after maternity leave, says working at Bench has been a refreshing experience.
"Bench is a disruptive agency in the way it thinks about digital media, and possesses genuine data and tech smarts which gives it access to over a 100 different data partners and the entire digital ecosystem, all of which is accessible to clients through our proprietary dashboard," she says.
"On a personal level, it is great to find a company in media where you don’t have to choose between family or career and can have both, which is just as it should be."
Bench recently announced a series of new hires and promotions off the back of a series of business wins which include Britax, Jaycar, Medtronic and Cook Island Tourism.
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