Epsilon, a Publicis Groupe global marketing technology company, has been selected by online specialty bike and accessory retailer BikesOnline to lead its digital advertising campaigns in Australia.
BikesOnline will use Epsilon Digital—Epsilon’s suite of solutions for people-based, performance-driven digital media, to find and engage customers. Epsilon Digital is powered by Epsilon’s identity offering, CORE ID.
This gives BikesOnline the insights needed to send individual-level messages to the right people at the right time, driving repeat purchases from existing customers.
Rainer Schmid, global direct marketing manager at BikesOnline, said Epsilon played a crucial role in the expansion of the company's top-of-funnel campaign strategy.
"We chose to work with Epsilon due to their CORE ID solution and ability to measure incremental growth in revenue generated directly from the platform. The use of test and control groups to measure these incremental gains along with product category-level insights has been quite valuable to the BikesOnline business," Schmid said.
Ashish Sinha, managing director of Epsilon APAC MEA, said Epsilon's belief in and respect for first-party data and the highest standards of privacy helps clients win customer trust.
"Ultimately, that is what drives long lasting business relationships and we’re honoured that BikesOnline selected Epsilon to create those relationships," Sinha said.
"Clients like BikesOnline know that with Epsilon, they can be intentional in how they engage customers and activate the type of timely messages that are key to driving performance. Together, we are pushing boundaries to activate first-party data, measure performance and validate marketing investments.”
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