Place-based media company Motio has been appointed by preeminent wayfinding solutions provider Envent for network advertising across its healthcare and hospital displays and wayfinding installations.
The Envent network includes major healthcare facilities such as Prince of Wales Hospital at Randwick, as well as the Westmead Health Precinct, St George Hospital and other large scale health focussed facilities.
These healthcare destinations reach healthcare professionals and administrators to visitors and patient groups.
This partnership adds to Motio’s healthcare channel, Motio Health, which already operates over 750 displays nationally.
Envent managing director Justin Dean said the company is continuing to roll out wayfinding solutions in major facilities.
Motio CEO Adam Cadwallader said these locations host enormous audiences on a daily basis with a really interesting mission mix that will suit advertisers with highly specific communication requirements.
"We absolutely love the uniqueness of this channel," Cadwallader said.
The displays are located at the natural pedestrian flow points and operate as traditional, digital formats.
During the use of the wayfinding, the advertising converts to a localised banner and then returns to its normal advertising operations when dormant for more than 30 seconds.
Motio's first campaigns came to life this week with campaigns featuring superannuation, government, aged care and NDIS services.
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