Independent agency Enigma has won the full-service advertising account for the University of the Sunshine Coast (USC) including strategy, creative, production and media, following a competitive tender.
The account will be managed by Enigma’s Brisbane office with support from the strategic and creative engine rooms in Sydney and Newcastle.
Justin Laing, director of marketing and communications at USC, said: “Enigma are on a similar growth trajectory to USC and we can’t wait to work with them to share our story and promote the opportunities we offer communities across our regions.”
Justin Ladmore, managing director of Enigma Media, said: “We are super excited to work with the team at USC.
“We can’t wait to get started and apply our media smarts, performance expertise and unleash the full power of our full-service media and creative expertise to help achieve their ambitious goals in a highly competitive market.”
Leisa Cameron, managing director of Enigma Brisbane, said: “We’ll be applying our decades of experience in the higher education sector and taking a refreshed brand to market and rolling out creative campaigns for Open Days and student recruitment for 2023 enrolments.”
The appointment is effective immediately.
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